Basmati · The collection

Choice.

The everyday favourite.

A gentle aroma and a familiar grain for meals you come back to.

Choice Ivvaz rice packaging
Original packaging identityView original pack

Meet the grain

Familiar aroma. Simple pleasure.

A gentle aroma and a familiar grain for meals you come back to.

On the plateSoft & gentle
At home inDaily cooking
Illustrative close-up of rice grains
Published raw grain length7.80–7.95 mmIndicative profile · confirm current specification
For trade buyers: the full grain profile
CategoryBasmati
Processing expressionsRaw · Sella
Indicative raw grain length7.80–7.95 mm
Cooking characterSoft and gentle
ApplicationsHome cooking · Mainstream retail · Wholesale · Food service
Packaging options25 kg bags · 30 kg bags · Bulk supply

Ask for the current product specification and confirm variety, grade, processing expression, tolerances, and availability for your order. Grain lengths describe the published range, not a confirmed specification for a particular lot.

For your next order

A little detail. A clearer order.

Start with the expression and the result you want in your kitchen or market.

Compare processing expressions

Raw · Sella

Compare the expression with a sample and the current lot profile to find the right fit for your kitchen or market.

Confirm the grain profile

For your selected expression, request raw and cooked grain length, moisture, broken percentage and whiteness.

Plan quantity and packing

Pack options to discuss:

  • 25 kg bags
  • 30 kg bags
  • Bulk supply

Share your destination and target quantity; ask for the minimum order quantity, timing, sample options and pack availability.

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